CASE STUDY
Celebrating 100 Years of Love
Production Company: Cumbo, Inc
Kay Jewelers was turning 100 and their social team wanted something fresh. Instead of pitching a concept, we went looking for real stories first. Turns out that's the part that made everything else work.
Executive leadership at Kay called the video a "Pivotal moment for the brand, "causing a major shift in the approach to branding and marketing for Kay Jeweler. The ad was also named " Jewelry promotion of the year" by a leading trade publication - in a top ten list that included other top brands like Tiffany & Co, Pandora, and Montblanc. Shortly after, it would be upgraded to "Jewelry Ad of the decade."
- Concepting & Creative Strategy
- Customer & Creative Research
- Production Support
- Led Post-Production
- Visual Effects
- Asset Management & Delivery
