CASE STUDY
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Give Your Kids Stories They'll Tell Forever
Creative Direction, Concept Development, Video Production
Finger Lakes Farm Country came with a clear target — young families. I pitched a few concepts, but the one that won came from somewhere personal. As a dad, I knew what it felt like to want to give your kids something worth remembering. The campaign followed a family road trip through farm country, told through the eyes of a daughter journaling the whole way.
I directed the anthem video and two cut-downs from concept through delivery. The creative brief was simple, make families feel something. The tagline wrote itself: Give your kids stories they'll tell forever.
The campaign launched spring 2026. No numbers yet — but the story is out there.
- Concept Development
- Creative Direction
- Video Direction
- Production Management
