CASE STUDY

The Product Story Behind a National Campaign with Golf's Biggest Name

Creative Strategy, Direction, Production

Operation 36 Meets Rory McIlroy

Operation 36 landed a partnership with GolfPass, which meant access to Rory McIlroy for a national video series. The challenge was giving Golf Channel everything they needed — the product knowledge, the insights, the story — to produce something compelling in their four-segment format.

Building the Narrative Foundation

I developed the creative strategy and story framework that gave Golf Channel's production team what they needed. That meant deep product knowledge, asset preparation, and shaping the narrative around Operation 36. Alongside the campaign, I led a full website rebrand and built a customized lead-capture journey to convert the increased traffic the partnership drove.

Watch The Video Series

The Series Continued

A National Video Series.
A Website Built to Convert.

The video series launched across GolfPass channels to a national audience. The website rebrand and lead-capture campaign turned that visibility into real results — website traffic increased 35% the month of launch, and the new Get Started flow has driven 10,000+ signups since October 2025.