CASE STUDY
Real Beginners. Real First Swings.
Creative Strategy, Direction, Production
Operation 36 partnered with world-class club designer Henry Griffitts to create something that had never existed before: custom fit golf clubs built specifically for beginners. We could have cast actors to launch it. Instead I held auditions, vetted real beginners who had never swung a club, and put them on a golf course for the first time with cameras rolling
I served as Creative Director across the entire launch, from sourcing and casting real beginners to directing their first experience on a golf course. That footage became the campaign. Alongside it oversaw the Shopify storefront creative from design through go-to-market, making sure every touchpoint told the same story.
The Operation 36 golf club line launched with a full creative identity, video campaign, branded Shopify store, and a consistent story across every channel. From zero to market, fully directed. Grab a set for yourself today!
- Creative Direction
- Casting & Talent Sourcing
- Video Campaign Direction
- E-Commerce Creative (Shopify)
- Production Management
